![]() Why not challenge the notion that human industry must inevitably damage the natural world, they ask. ![]() As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. "Reduce, reuse, recycle" urge environmentalists in other words, do more with less in order to minimize damage. A manifesto for a radically different philosophy and practice of manufacture and environmentalism ![]()
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